fendi POUCH BAG | |||||
|  Fashion?s First Family In the 1920s, when Adele and Edoardo Fendi ran a small shop in Rome, peddling fine leather and fur goods, they had no idea that one day it would become a global fashion powerhouse. By 2008, thanks to their five savvy and extremely stylish daughters: Paola, Carla, Anna, Franca and Alda, the Italian brand is coveted from here to Dubai. During their worldwide expansion, the Fendi sisters were clever enough to hire the legendary design guru Karl Lagerfeld, who helped create everything from housewares to handbags, including the famous baguette that launched a thousand look alikes and a few sample sale frenzies during its time. Fendi's signature double F logo stamped on all of their premium products, has lured celebrities from Mischa Barton to Sarah Jessica Parker to Kanye West, who once shaved the symbol into his head. Talk about brand loyalty. This event is scheduled to start on Thursday, January 15 at 11am for 1st Row members, noon for 2nd Row members. This event will run for 36 hours. ideeli prices for this event start at $155 | ||||
Thursday, January 15, 2009
fendi POUCH BAG
Sunday, November 23, 2008
High Heels Shoes and Ballets
Wednesday, November 19, 2008
Fendi History and shoes , bags , dress
Fendi History and shoes , bags , dress
Fendi originated in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946, Paola, the eldest of the couple's five daughters, went to work for the firm at age 15, followed by her sisters Carla, Anna, Franca, and Alda. In time, each of the daughters inherited 20% of the company.[1]
In 1962, the Fendis signed up German designer Karl Lagerfeld,[1] who immediately created the inverted FF logo that joined the growing list of international status symbols. He then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing. Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today, Fendi is largely represented through high-end department stores.
In 1969, Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success. In 1999 the sisters sold out to LVMH and Prada for an estimated US$850m[1], trumping a bid from Gucci of a rumoured US$700m. LVMH have since bought out Prada and are investing heavily in the brand, expanding the network of boutiques to 117 as of 2005.
On October 19, 2007, the world was blown away with Fendi's fashion show on the Great Wall. Showcasing Karl Lagerfeld and Silvia Venturini's latest fashions and specially designed outfits for the Great Wall event, 88 models from Asia and across the world descended down a catwalk of more than 85 meters and showcased eastern and western looks from Fendi’s Spring / Summer '08 collection to more than 500 guests, media and VIPS – including Thandie Newton, Kate Bosworth and Zhang Ziyi.
[edit] The Double F Symbol
Commonly referred to as the "Zucca" print in its original form and "Zucchino" in its smaller style, Fendi's iconic "double F" logo pattern was first designed by Karl Lagerfeld in the 1960s. It has been used on a variety of Fendi products, including handbags, wallets, luggage, shoes, and apparel. Kanye West once appeared at a party with the logo shaved into his head.
[edit] Counterfeiting
In June 2006, Wal-Mart was accused of selling fakes in its membership-only Sam's Club stores. The suit filed by Fendi in June 2006 against Wal-Mart was settled in June 2007 when Walmart agreed to pay Fendi an undisclosed sum in exchange for Fendi's dismissal of the case.
Fendi Women Shoes
Fendi Women Shoes
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Prada, Fendi, Dior and Celine
Prada, Fendi, Dior and Celine
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